JAKARTA: Indonesian ride-hailing app Go-Jek will expand into Thailand, Vietnam, Singapore and the Philippines in the next few months, it said Thursday, stepping up competition with rival Grab for Southeast Asian customers.
Go-Jek, which currently only operates in Indonesia, said it will spend $500 million on the regional expansion.
It's potentially good news for consumers in Southeast Asia after competition between ride-hailing apps lessened with US-based Uber's agreement in March to sell its failing business in the region to Singapore-based Grab.
The company said it would invest $500 million in its first international expansion, starting with ride-hailing services in the next few months. Other offerings would follow in the future, it said.
Go-Jek said its overseas businesses will initially focus on ride hailing but eventually expand to other services such as food delivery.
It said it wants to replicate the dominance it has achieved in Indonesia, Southeast Asia's most populous nation and biggest economy. Go-Jek, a play on ojek, the Indonesian word for motorcycle taxi, has been embraced by city dwellers in Indonesia as a solution to chronically congested roads.
Both it and Grab are trying to extract more revenue from their ride-hailing customers by transforming their apps into one-stop shops for an array of services including shopping, deliveries, payments and lending.
Go-Jek said it is still working with regulators to smooth the way for its new operations. It said each of the overseas businesses will have local founders and develop their own brands "to ensure good traction in each new market''.
Grab already operates in eight countries in Southeast Asia, a region of more than 600 million people.
"Consumers are happiest when they have choice and at the moment, people in Vietnam, Thailand, Singapore and the Philippines don't feel they're getting enough when it comes to ride-hailing,'' said Go-Jek's founder Nadiem Makarim.
Go-Jek operates a fleet of motorcycle taxis, private cars and other services -- from massage and house cleaning to grocery shopping, ticket buying and food delivery -- all available at smartphone users' fingertips.
Go-Jek, valued around $1.8 billion in 2016 by CB Insights, recently raised funds from investors including Google, Tencent Holdings Ltd and Temasek Holdings Pte.
Southeast Asia's ride-hailing market is expected to reach $20 billion by 2025, according to research done by Google and Temasek.
Grab, aided by $4 billion raised from investors led by SoftBank Group Corp, has also pushed aggressively onto Go-Jek’s home turf. Grab already operates in seven countries and is run by Anthony Tan, Mr Makarim’s former classmate at Harvard Business School.